Why Facebook Ads are an Important Part of Your Marketing Budget
After all these years, Facebook is still the king of all social media platforms. People still spend a ridiculous amount of time of their day on the platform. As of the end of 2021, there are still more than 2.9 BILLION active users. BILLION! On top of that, people on average spend 33 minutes a day on the platform. And these numbers aren’t going anywhere.
Every business should be advertising on Facebook. Here’s why Facebook Ads should be an important part of your marketing budget.
Facebook Ads are Cheap
For most businesses and industries, a typical ad on Facebook will run you about $.50 to $2.00 per click. Instagram, Youtube, and Pinterest are all much higher than Facebook.
Facebook Ads Increase Brand Awareness
Out of all social media platforms, Facebook has the highest monthly users. There are more users on Facebook per month than Youtube, Instagram, Twitter, and SnapChat.
Targeting
Facebook makes it extremely easy to target your ads to a very specific audience. You can advertise to people by their age, location, gender, and interests.
Facebook Lookalike Audiences
Facebook has a feature called lookalike audiences. What this does is allow to reach new people who are likely to be interested in your business because they are similar to your existing fans. This allows you to expand your potential audience dramatically without spending a lot of time gathering new fans. Pretty slick!
Don’t Forget About Instagram
For many businesses, it is critical to be using multiple social media platforms to spread your message. Instagram continues to experience major user growth.
See, while people generally log on Facebook to learn about a company, people actually purchase on Instagram. This is what makes Instagram ads are extremely valuable for retail.
You can do many different types of ads on Instagram. Your ad could be a regular photo, a video, a carousel (a combination of pictures, or pictures and videos), even stories.
