Best Times to Send Email Newsletters
There are so many important factors in whether or not someone will open your email campaigns. Of course, subject lines are one of the most important since that’s how people decide if they are going to open and read your email, but have you ever thought about the best time to send email? The time and day of the week that you schedule your email can have drastic effects on your open rates.
There are a lot of studies out there done on the best times and days to send email, but the reality is you have to A/B test your times against your audience. The best time to send email changes drastically by industry and audience, so they only way to really know which times work best for you is to test! However, understanding the average best time and the average best days to send for your industry will give you a great place to start with your testing. Especially if you’ve just started sending emails or have never sent any emails before. Using the average times for your industry will give you the perfect jumping off point to start testing.
Take a look at some of the average days and times in our infographic to use as a starting point for testing the best email send times for your audience!