There are many avenues of digital marketing but email marketing is still considered the most effective. How do I know? Consider the last time you looked at your inbox, you probably went through and made decisions to either delete, read, or save for later for each email that came in since the last time you checked. When looking through your social media accounts, you are served content from people and brands you follow based on the algorithm of the platform you are using. You may not see whatever your high school friend posted since the last time you logged on. If your friend had sent an email, you would have definitely seen that message in your inbox marked as new.
The most recent data reports that 85% of people use email but only 60% use social media. Using email to communicate with your customers or fans is the best way to ensure they receive the message you want to get out. Email marketing can show you the biggest return on investment, especially working within a marketing budget.
Email marketing is hugely dependent on people opening your email – making a great subject line is key. This small detail has a huge impact on the success of your campaign. It is similar to the blurbs on the cover of a magazine. People buy the magazine or pull it off the rack because something on the cover caught their eye. By composing a great subject line, you are going to get better results with your campaigns. Here are three easy ways to create a killer subject line.
Write Directly To The Reader
Try to grab your subscriber’s attention by “talking” right to them. People love when something is created just for them or with them in mind. Consider using words like you, your, you’re in the subject line. It is pretty simple to implement this idea after you’ve come up with a great subject line idea. Just add one of these to your existing idea. If you wanted to use “The 4 Tools for Success”, you would just change it to “4 Tools for Your Success”. This subject line speaks directly to me and I am more inclined to want to invest time into the opening and reading it.
Make Every Word Count
Keep your subject lines on the shorter side. Since most people are reading email on their smartphones these days, keeping them shorter ensures that your entire subject line will be displayed. You don’t want your customers or fans to miss part of your message, especially a word that you know would really grab them. The average number of characters that display on a smartphone in a vertical position, which is how most people view email, is 35 characters. If your subject line read “The Best Ever Ideas You Have Never Seen For How To Decorate Your Home Yourself”, the subscriber would probably only see “The Best Ever Ideas You Have Never…” and miss what the email is about.
Try To Appeal To The Widest Audience
Don’t limit yourself with your very specific subject lines. Remember, people are deciding whether to open an email almost solely on the subject line. You want to appeal to the most people possible. If you wrote a subject line that read “New Watercoloring Supplies Just In”, you are telling me exactly what is in your email and if I have never watercolored, I’m probably marking this one straight for the trash bin. If you reword it as “New Spring Supplies Just In”, you will have a higher open rate. You also expose people to content that might appeal to them once they open the email and see more details.
When you are thinking about how to write better subject lines, just ask yourself, “What was the subject line of the last email I read from a business or brand?” Take note of really killer subject lines you see in your own inbox or great magazine cover blurbs and find ways to use those ideas for your own marketing. Since the subject line is such an important piece of this entire digital marketing strategy spend time mulling over your ideas before you settle on the best one. “Crafting a great subject line is very important but it’s just one piece of a tool that can make a huge impact on your digital marketing.”
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